Details on how to post videos on Pinterest in just a few steps

Pinterest currently boasts over 400 million monthly users, with video content emerging as a prominent trend. Uploading videos to Pinterest can help you grab attention, boost engagement, and effectively convey your message. However, not everyone knows how to do it. In this article, Snappin will guide you through the process of posting videos on Pinterest quickly and easily in just a few simple steps. Let’s dive in!

I. How does Pinterest support video uploads?

Before learning how to post videos on Pinterest, let’s explore with Snappin the benefits and technical requirements to make the process smoother:

Benefits of Posting Videos on Pinterest:

Boost Engagement: Videos capture viewers' attention longer than images, increasing views and shares.
Diversify Content: Showcase detailed products or ideas through engaging videos.
Mobile-Friendly: With a mobile-first interface, videos are easily accessible to users anytime, anywhere.

Technical Requirements for Uploading Videos to Pinterest:

File Format	Supported formats: .mp4, .mov, .m4v. Recommendation: Use .mp4 for optimal loading speed and quality.
Aspect Ratio	1:1: Square ratio, suitable for both mobile and desktop. 2:3: Traditional vertical ratio, ideal for catching users' attention while scrolling through the feed. 9:16: Full-screen vertical ratio, perfect for full display on mobile devices.
Maximum File Size	Pinterest allows uploading videos with a maximum size of 2GB.
Video Duration	Videos should be between 30 seconds to 1 minute to maintain viewers' attention.
Video Quality	Minimum resolution: 720p. However, a resolution of 1080p or higher will provide the best viewing experience.
File Size	The video file size should not be too large to ensure fast loading speeds.

II. How to Post Videos on Pinterest from a Computer

Below is a detailed guide on how to post videos on Pinterest from a computer that Snappin will share with you:

Step 1: Access Pinteres
First, you need to log in to your Pinterest account on your web browser.

Step 2: Start Creating a New Pin
On the homepage, click the "+" icon in the top-right corner to create a new pin. For business accounts, click the three horizontal lines (the "hamburger icon"), then select "Create Pin."

Step 3: Choose a Video to Upload
Click the upward arrow icon ("upload icon") to select a video from your computer or drag and drop the video into the upload window. Pinterest supports video formats such as MP4, MOV, and M4V, with a maximum file size of 2GB.

Step 4: Add Title and Description

Cover Image: Click "Edit cover" to choose a thumbnail image.
Title: Enter a title for your Pin.
Description: Write a brief description for the video.
Link: Add a link (if available) to help viewers learn more.
Board: Choose a board to save the Pin or create a new board.
Add Tags: Enter up to 10 relevant tags to increase searchability.

Step 5: Choose a Board to Save
After adding the information, select the board where you want to save the video, or create a new board if needed.

Step 6: Upload the Video
Once everything is ready, click "Publish" to upload the video to Pinterest. And that's how you post a video on Pinterest!

III. How to Post Videos on Pinterest from a Mobile Phone/iPad

Can I post videos on Pinterest? How do I upload videos to Pinterest on my phone? Follow the steps below as Snappin will guide you through the simple process of posting videos on Pinterest from your mobile phone/iPad:

Step 1: Open the Pinterest App
First, log into the Pinterest app on your phone. Pinterest supports both Android and iOS operating systems, so just open the app on your device.

Step 2: Create a New Pin
Tap the "+" icon at the bottom of the screen and select "Pin" to create a new pin. This is the crucial step to start the video upload process.

Step 3: Upload the Video
You can choose a video from your phone’s gallery or record a new video directly. Pinterest supports various video formats, including popular ones like MP4 and MOV.

Step 4: Add Information for the Video
Once the video is uploaded, you need to enter description details. Fill in an engaging title, use relevant keywords for SEO optimization. The video description is also important, and you can add hashtags to increase searchability. If needed, you can also add a link to your website or product.

Step 5: Save and Publish
After completing the above steps, you can choose a board to save your video. You can also create a new board if none of your existing boards are suitable. Tap "Save" to finish the video upload process

IV. Tips for Effectively Optimizing Videos on Pinterest

When posting videos on Pinterest, optimizing your content is crucial to grab viewers' attention and increase the chances of your video being discovered. Here are some effective tips to enhance the quality of your video and improve its reach on Pinterest:

Choose Relevant Content
First, make sure your video is short and easy to understand. Try to capture attention within the first 3 seconds, as this is a critical time to keep viewers engaged. Additionally, the content should be clear and relevant to your target audience
Use Tags and Hashtags
Secondly, to increase the chances of appearing in search results, you can add relevant keywords in the title and description of your video. Furthermore, adding hashtags helps your video become more accessible to people searching for similar content
Schedule Posts Smartly
If you are using a business account on Pinterest, take advantage of the scheduling feature to post videos at times when there is high user activity. This helps maximize reach and engagement
Optimize the Thumbnail (Cover Image)
Finally, the thumbnail image should be eye-catching and closely related to the content of the video. An impressive thumbnail can help increase the click-through rate, thus boosting the chances of your video being viewed.

That’s it! Snappin has shared with you how to post videos on Pinterest from both mobile devices and computers. We hope these simple steps, along with useful tips, will help increase your video’s engagement and reach. Wishing you success!