How to create a Pinterest Business account from A to Z
Today, we will explore an incredible tool for your business—Pinterest Business. This platform is not just for sharing images but also serves as a powerful marketing tool to help you connect with customers effectively and creatively. Let’s join Snappin and learn how to create a Pinterest Business account right away!
I. What is Pinterest Business, and what are its benefits for Businesses?
Before diving into the steps to create an account, you need to understand what Pinterest Business is and why it’s beneficial. Pinterest Business is a specialized account version for businesses, allowing you to reach potential customers through inspiring visual ideas. This account offers special features such as:
- Access to In-Depth Analytics: You can track which content performs well, enabling you to optimize your strategies effectively.
- Run Effective Ads: With a business account, you can easily launch advertising campaigns to increase traffic and sales.
- Boost Brand Awareness: Attractive visuals and high-quality content help your brand stand out and leave a lasting impression.
Given these benefits, it’s easy to see why businesses are increasingly incorporating Pinterest into their marketing strategies.
II. How to create a new Pinterest Business account
To begin your journey on Pinterest, ensure the email you use hasn’t been associated with any other Pinterest account. This allows you to create a brand-new account without ties to previous accounts. Follow these steps to set up your Pinterest Business account:
1. Step 1: Access Pinterest and Click "Sign Up"
First, open your web browser and navigate to Pinterest’s homepage at www.pinterest.com. On the main interface, you’ll see the “Sign Up” button in the top-right corner of the screen. Click this button to start creating your new account. This is the first step to establishing your business presence on Pinterest.
2. Step 2: Choose the account type as “Business”
After clicking "Sign Up," you will be directed to a page asking you to choose the account type. Select "Create a Business Account" instead of the regular personal account. This option allows you to access special features such as analytics and advertising tools, which are not available with a personal account.
3. Step 3: Enter basic registration information
Next, the system will ask you to provide basic information to create your account. You need to enter an email address that has never been used on Pinterest before. Then, create a strong password to ensure security and input your date of birth. Providing accurate information is important as it affects the account recovery process later on.
4. Step 4: Complete your business profile
Once the account is successfully created, Pinterest will ask you to provide detailed information about your business. This is the time to fill in your business name, industry, and website URL if applicable. Make sure that the business name is entered correctly and the URL is thoroughly checked to avoid any errors.
5. Step 5: Describe our Business
In the next step, Pinterest will ask you to provide a brief description of your business. This is your opportunity to introduce your goals, products, or services. Make sure the description is clear, engaging, and reflects your brand values. This will create a positive impression with those visiting your profile.
6. Step 6: Choose your initial goal
Pinterest will ask if you want to start running ads immediately. If you're not ready, you can select "No" and come back to this feature after your account is fully set up. On the other hand, if you're ready to launch an advertising campaign, this is the perfect time to begin.
7. Step 7: Complete and start exploring your account
Finally, after completing all the information, simply click “Finish” to complete the registration process. You will then be redirected to the main interface of your Pinterest Business account. From here, you can explore the powerful tools and features that Pinterest offers to support your business.
III. Convert a Personal Account to a Business Account
If you already have a personal account and want to convert it into a business account, don’t worry! The process of creating a Pinterest Business account is very simple and won’t erase any existing data.
1. How to Use Pinterest for Business on a Websit
If you already have a personal account and want to switch to a business account, you can do this easily. However, remember that the business account will need to be public. If your personal account is set to private, you will need to switch it to public before making the conversion:
Step 1: Log into Your Personal Account
Go to the Pinterest website, enter your email and password to log into the personal account you want to convert.
Step 2: Go to Account Settings
Look at the top-right corner of the screen, where you’ll see the downward arrow icon. Click on this icon, then select "Settings" from the drop-down list.
Step 3: Access Account Management
In the settings interface, find the "Account Management" section in the left menu. Click on it to open the management options.
Step 4: Choose the Convert Account Option
In this section, you’ll see the option to "Convert to a Business Account." Click on this option to begin the conversion process.
Step 5: Fill in Your Business Profile Information
The system will ask you to update your profile information. Enter your business name, website URL (if applicable), and a brief description of your business sector.
Step 6: Complete the Conversion Process
Pinterest will ask if you want to start running ads immediately. Select "Yes" or "No" depending on your needs, then click "Finish." Your account is now officially a business account.
2. How to convert Pinterest to a business account on mobile
If you frequently use Pinterest on your mobile device, converting your account is just as simple. Here’s a step-by-step guide from Snappin on how to create a Pinterest Business account:
Step 1: Open the Pinterest App
On your mobile device, open the Pinterest app you’ve already installed and log into your personal account.
Step 2: Go to Your Profile
Tap on your profile picture located in the bottom right corner of the screen. Then, on your profile page, tap on your profile picture again in the top left corner.
Step 3: Open Account Management
In the list of options, find and tap on "Account Management." This is where you can change important settings related to your account.
Step 4: Start the Conversion
In the "Account Management" section, find the option "Convert to a Business Account." Tap on this option to continue.
Step 5: Update Business Information
Enter the necessary information, such as your business profile name, industry, and website URL (if applicable). If you don’t have a website, you can skip this step.
Step 6: Confirm and Complete
Pinterest will ask if you want to run ads. Tap "Yes" or "No," then tap "Done." Your account has now been converted to a business account and is ready to use.
Creating a Pinterest Business account not only helps you reach more customers but also opens up many opportunities to promote your brand. Wishing you an exciting journey on Pinterest and successful business growth! If you have any questions, feel free to ask!
