How to write a Blog to make money with Pinterest for Bloggers

Have you ever heard about making money through blogging on Pinterest? With over 400 million monthly users, Pinterest is not just a platform for sharing ideas but also a golden opportunity for bloggers to earn passive income. However, to fully leverage the power of Pinterest, you need a well-crafted strategy. This article will guide you on how to use Pinterest for blogging, from setting up your account to optimizing your content, helping you turn your blog into an effective money-making machine.

I. Detailed guide to writing Blogs to make money on Pinterest

1. Create a Pinterest Business Account

Before you start blogging to make money on Pinterest, it's essential to set up a business account. This type of account not only allows you to create rich pins but also provides access to valuable analytics and advertising tools to optimize your marketing strategy.

Follow these steps with Snappin to set up your Pinterest Business account:

• Step 1: Create a Business Account: Go to Pinterest Business and sign up. If you already have a personal Pinterest account, you can convert it into a business account without creating a new one.
• Step 2: Choose a Business Account Type: When setting up your business account, you'll be asked to provide information about your business, such as the company name, industry, and type of business. This is a great opportunity to clearly define the niche of your blog.
• Step 3: Connect Your Website: To allow Pinterest to track and analyze traffic from your blog, you need to verify your website. Verifying your site gives you access to Pinterest Analytics, enabling you to monitor important metrics.

2. Optimize Your Pinterest Business Profile

After setting up your business account, the next step is to optimize your Pinterest profile to attract users. Your Pinterest profile should clearly reflect your brand and the goals of your blog while enhancing visibility in search results. Follow these steps with Snappin:

• Bio: In this section, write a short yet comprehensive description of your blog. Make sure to include keywords relevant to your blog content.
  • For example, if you write about cooking, you might add keywords like "Easy Recipes," "Quick Family Meals," etc.
• Profile Picture: Use a recognizable and relevant logo or image that aligns with your brand. This image will play a key role in helping users identify your brand as soon as they find your profile on Pinterest.
• Board Descriptions: Create a board named after your blog, for example, "Cooking Blog by [Your Name]." This will help users easily identify and find your content.
• SEO on Pinterest: Pinterest is also a search engine, so optimizing your profile and content for popular keywords is crucial. Therefore, use keywords naturally in your profile description and board names.

3. Create Boards relevant to your Blog

Pinterest boards not only help you organize content but also make it easier for users to explore the topics you write about. Creating relevant Pinterest boards will help you reach a broader audience and increase engagement with your content. That’s why Snappin will share some tips with you:

• Main Board: Create a board with a name similar to your blog's title or a general name related to the main topics you write about. For example, if your blog is about beauty, the board name could be "Beauty Blog by [Your Name]."
• Sub Boards:

• • Create additional sub-boards for each smaller topic you cover on your blog. For example: "Natural Beauty Recipes," "Summer Skincare," "Beauty Accessories," etc.
  • Each board should have a detailed description with keywords relevant to the specific topic.
• Name Boards Appropriately:
  Name your boards in a way that makes them easy to search for and include keywords that Pinterest or Google users might use to find them.

4. Create Pins from your Blog boards

To write a blog and make money on Pinterest, you need to create Pins. Pins are posts or images that users can click on to visit your blog. So, let’s follow one of the three ways to create Pins from your blog posts below with Snappin:

• Method 1: Upload images or videos:
  • You can upload images or videos from your blog to Pinterest and add a detailed description. The images should be beautiful, sharp, and relevant to the content of the post.
  • If you write a recipe post, you can upload a photo of the finished dish or a short video showing the cooking process.
• Method 2: Use RSS Feed: Pinterest allows you to connect your blog to your Pinterest account via RSS Feed. When a new post is published, Pinterest will automatically share that post as a Pin.
• Method 3: Create Multiple Pins for Each Post: To optimize traffic, you should create multiple Pins from a single post. You can change the images, titles, descriptions, and experiment to see which ones attract the most viewers.

Pro Tip: Create multiple variations of a Pin for each post to experiment. For example, you can change the title or image to see which one performs best.

5. Optimize the Quality of Your Pin

Pins are not just beautiful images; they also need to be optimized to attract viewers and help you achieve your goal of increasing blog traffic. Here are the key factors that will make your Pins more attractive and effective:

• Attractive Images: Pinterest is a visual platform, so your images need to be eye-catching and directly related to the content of your post. You should use high-quality and creative images.
• Compelling Titles: The title of your Pin should be clear, contain relevant keywords, and be engaging enough to make users want to click to learn more.
• Pin Description: The description should include main keywords and provide a brief overview of the blog post. The more detailed and relevant the description is to your blog content, the higher the chances of your Pin appearing in Pinterest search results.
• Post Regularly: To maintain visibility and attract viewers, you need to post consistently. Pinterest prioritizes new Pins, so regularly updating content will help increase your visibility.

6. Use Pinterest's Business features

One of the standout features you can leverage is Rich Pins. This feature allows you to add additional information directly to your Pins, including the title, description, and details about the post. This helps viewers easily understand the content and creates a smoother user experience.

In addition, Pinterest Ads is also an effective advertising tool that Pinterest offers to users. With this feature, you can run promotional campaigns to increase traffic to your blog. Pinterest Ads allows you to target the right audience based on factors like keywords, interests, and location, helping to optimize the effectiveness of your advertising campaign.

7. Increase traffic to your Pins 

In addition, to make Pinterest an effective marketing channel, you need to proactively drive traffic using the following methods that Snappin wants to share:

• Engage with Others: Don't just post content—participate in the Pinterest community by liking, commenting, and repinning other users' content. This helps you build relationships and attract new users.
• Share on other platforms: Promote your Pinterest account on other social media platforms like Facebook, Instagram, or Twitter to attract new followers and increase your reach.
• Join Pinterest groups: Pinterest allows you to join group boards, where you can share your Pins and gain attention from other users with similar interests.

8. Measure performance on Google Analytics

Finally, tracking and evaluating results is crucial for optimizing your Pinterest marketing strategy. So, don't forget to pay attention to the following important metrics:

• Impressions: The number of times your Pin appears in Pinterest search results.
• Clicks: The number of times users click on your Pin to visit your post. This is an important metric that shows the attractiveness of your Pin.
• Saves: The number of times your Pin is saved to users' boards, indicating the appeal and value of your content.
• Engagements: This metric reflects the number of times users click on or save your Pin.
• Pin Clicks: This is the total number of times users click on your Pin, including clicks to view content on Pinterest or to navigate to external pages.
• Outbound Clicks: This metric measures the number of clicks on the destination URL within your Pin.
• Video Views: The number of times the video in your Pin is viewed, counting from when the user watches for more than two seconds.

With the right strategy, making money through blogging on Pinterest is no longer a distant dream. As long as you persist with the methods outlined for using Pinterest as a blogger and continue to learn, Pinterest will become a powerful tool to boost your traffic and blog revenue. Start today and explore the potential of Pinterest on your journey to making money online!